Marketing Your Website - Part 1 (Productive Vs Allocative Efficiency)

So you have your website and your looking for some more traffic, because lets face it, the more traffic you have the greater your potential revenue is. Well before you start advertising your website there are two types of product marketing you should know about to help get the most out of where you advertise your website.

Productive Vs Allocative Efficiency

Productive Efficiency is posting links to your website in as many places as possible without any real thought as to the audience in which you are advertising to. This means sending your product (Your Website) to as many people as possible. This sounds great at first but you must ask yourself if that is the audience you really want to attract. Advertising a new hamburger recipe on weight loss sites won't go very well for you.

A great example of productive efficiency is about Russian Tractors. Back in the days of the Soviet Union, they decided they wanted to produce the highest quality tractor known to man. They made the factory and shortly after began cranking out thousands upon thousands of the best tractors on earth. If you went to the factory and walked through the storage yard you could see tractors all the way to the horizon in front of you, and tractors all the way to the horizon behind you. The Russians did it! They made the best tractor money can buy!

But they forgot one thing... these tractors were rusting in the storage yard, falling apart. They focused all their energy on simply making the product, that they forgot about how to get it to the right people. They only worried about Productive Marketing: Getting the Bestest, Firstest. The Russians could not get their product to the right hands.

Allocative Efficiency is all about getting your product to the right audience, to the people that really want it. Before you start advertising your website on every corner of the web, think about the audience you want to reach and consider where best to advertise your website. If you advertise with Google Adwords then most of the work is already done for you. Except that costs a good amount of money, and this blog is about doing it all for free. So now you need to think about going to forums, becoming another websites affiliate, making webpages on other websites such as myspace and youtube, and submitting articles to publishers or blogcarnivals.

As a quick example I made two videos on youtube about how to use a certain feature on Fruity Loop Studios 8 (A Music Production Program). These video were identical. I posted a link about the videos on two different forums: A music production forum, and a music listeners forum. As one can probably guess the video posted on the music production forum received nearly 5,000 more views the first week as apposed to the other video receiving a mere 13 views.

Worry about getting your website to the right audience before trying to get it to more and more people. 50 views from people actually interested in your website will bring a higher CTR (Click Thru Rating) then 1,000 views from people that accidently clicked on your link.

You need to find a balance between allocative ad placement and productive ad placement. Some random links to your website is a good thing becuase you never know who the potential viewer is.

Balance

Easily Generate Backlinks Daily (Tip 1)

If you run a website or even multiple websites, one key thing that I am sure you are all really tired of hearing about is.... YES you guessed it: Backlinks. Backlinks are links to your website posted on other websites. The more backlinks you have the more visitors you are likely to get. Also, the better you SEO. So in general backlinks equals more traffic!

For this tip I am going to focus on forum signatures. Most every webmaster is a member of an online forum or more. Personally I am a member of over 50 forums. Yet only really active in 10. For those of you a bit new to this whole forum or website deal a forum signature is the text/HTML that appears at the end of every post you make on a particular forum/thread.

Ok, really easy here: Put A Link To Your Website In Your Forum Signature! If you only make about 3 posts a day that instantly you generated 3 backlinks to your site. If you are a really active forum goer it is even possible to generate close to 30-50 backlinks A DAY!! Ok that may be stretching it but some days that may happen. If you already have a forum account with posts already all over the place, simply change your signature and every post you have made in the past will give a backlink to your website. One forum that I have been a member of for nearly 3 years and have made nearly 3,000 posts. Upon adding my websites URL to my forum signature my google page ranking increased from the 20th page, to the 5th link on the first result page. That's nuts!!

-TaDa

Review - SendEarnings

I first came across SendEarnings upon trying to sign up for Project PayDay (which I hear is really good but still have been unable to sign up for). SendEarnings was one of those sponsored links that you have to click on in order to join the site you really want to sign up for... That annoys the hell out of me.

Anyway back to the review:

SendEarnings is part of pair of survey sites provided by CotterWeb Enterprises, the other including InBoxDollars. I am a member of both and I can honestly say I like SendEarnings better. For some reason the rewards take effect sooner and the free offers seem more legitimate. After doing the same thing on both websites for less then one month I currently have $24 dollars in SendEarnings, and only $6 in InBoxDollars. Now understand that I have not taken advantage of all the features they have to offer.

PaidEmail:
SendEarnings sends you an Email about 2-3 times a day and you instantly get $0.02 from simply reading it. That's really cool!

Surveys:
You can make $0.50 a day from the cash surveys, and the other offers avialable on the site can pay anywhere from $0.10 to $15.00! The longest survey I took on SendEarnings was about 20 minutes long and paid $6.00.

Cash Games:
If your really good at solitare this is the place for you! You get paid for winning or getting the better time against someone else in the game you like most. Some of the games include BeJeweled and Solitare.

Cash Shopping:
AWESOME IDEA! If you shop online anyway then definitley check this out. Some online stores give you 8.00% cash back. And for big purchases that's really nice.

Referrals:
And again... what else is new, the best way to make money is referrals. Surveys websites LOVE referrals.

So after all that do I trust it? Do I recommend it? Yea! It's free to join and they don't ask for any vital information like credit card numbers or SSN. Definitley sign up for SendEarnings if your looking to make a few extra bucks online. Just know that you need at least $30.00 to cash out. So as soon as you get to $30 cash out to insure you actually keep as much money as possible. The last thing you want to do is earn money on a website and then forget about it and potentially lose all that you earned.

Review - RevTwt.com

The following review deals with the features available on http://www.revtwt.com/ .

RevTwt says that you can make money simply from tweeting with your friends on twitter. And they are not lieing at that. You can make money by using Twitter. It's not worth it unless you have over 2,000 followers. And at that point if you gain that many followers I can almost guarantee you that they do not want to see pointless unrelated advertisements as your most recent updates. You can't even post an ad unless you have 50+ followers. And it is very unlikely 1 out of 50 people would click your advertisement link. If only 1 out of 50 people clicked on the Adsense ads on the side I could quit my day job! As a fellow Internet millions wanna be I hate when ads are shoved down my throat. Well that's RevTwt's hobby, throwing pointless advertisements at unwilling innocent people. If you follow anyone on twitter currently using RevTwt then you may know how annoying this can be, especially if you get updates sent to your phone. It is like advertisement rape...

On the bright side! It is a really cool idea! If your followers are in to teeth whitening and the latest experimental diet products. Not to say some are but realistically an ad like that won't come in handy unless your twitter account is about that kind of stuff. But I don't judge.

The real way to make money from RevTwt, is to get referrals. Each referral gets you 20% of whatever your referral makes. Now that is actually pretty good. Like always, the more referrals you get the more you make. And if your referrals work hard you get money from doing nothing.

RevTwt also offers a wide range of other features if you utilize all of them you can actually make some side cash. Even still, Don't Quit Your Day Job.

Short URL:
Type in any URL you want to shorten and you get a tinyURL link. The neat part is when someone clicks on the link they are brought to a text advertisement page while the real link loads in a new window.

FaceBook Ads:
Basically the same as the twitter ads, you just post them on your facebook page as an update. Now these are more likely to get clicked on just because your friends are the ones that see the link. And not many ads appear on facebook so someone may click it just out of curiosity for "Why The Hell Does (Insert Name Here) want me to try the latest teeth whitening product? My teeth aren't that bad... Right?"

The Elite Program:
If you manage to get 8,000+ followers you can start making some really nice money. Maybe then you can quit your day job... keyword is maybe. I'll break it down: If you have exactly 8,000 followers let's say only 0.5% of them click on an ad you posted (this is a realistic but low estimate, a high estimate would be 2%), that's 40 clicks. With the average payout being around $0.12 per click (that's the average of every avialable ad, some payout $0.05 and some payout $0.20 per click) you make $4.80. But WAIT, you can post 4 ads a day. So now your up to nearly $20.00 a day. DANG, that's $140 a week, almost $600 a month! For just using twitter for 30 minutes a day that's pretty good.

Greeting Cards:
This one is genius! You send some a nice picture with a cute and touchy caption and then.... BAM MUTHA F$#KA!!! There's an ad in your face.

In all honesty this is my most hated form of making money online out there, as an outsiders standpoint. But as very light user of RevTwt it is a unique and good way to make some extra cash online. But you have to be dedicated and you have to have a really nice group of followers. Overall, I DO NOT recommend RevTwt.

If your still interested you can sign up here:
RevTwt SignUp

Fast Online Cash - A.W. Surveys

Click the below box to sign up for A.W. Surveys today and start earning your easiest $27 dollars in your life!


For quick and reliable cash I highley recomend joining A.W. Surveys. It is the most user friendly online survey site I have ever participated in and it is also the easiest. Within 10 minutes of joining the site I made $27 dollars. Most survey sites only pay you $0.50 for sending 30 minutes filling out mindless product surveys and signing up for stupid "FREE" gifts that you'll never recieve, while A.W. Surveys pays you for honestly evaluating websites. Simply click on the website link, send as much time as you need to honestly give an opinion about the website and then submit. And in 2 minutes you are now $4.00 richer.

There is one downside to this website: You can't quit your day job. Yes this site is great for some extra cash but if you need cash quick then this isn't for you. Getting paid by check takes almost 6 weeks and you get money taken out of your earning if you redeem your money through paypal. On top of that you run out of surveys to fill out very quick. I am unsure how fast they regenerate but the average new survey appears every two weeks. So after your initial quick $27 dollars your down to almost only $4 every other week extra. That kinda sticks.

All that aside this is still one of the BEST Free-to-Join survey sites I have participated in EVER! And trust me I have tried them all! Oh god have I tried so many.... my fingers hurt from typing and clicking so many pointless ads and so called surveys. A.W. Surveys is a refreshing new spin on the online survey scene. So again I highley recomend looking in A.W. Surveys!

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